Recall provides document management, data protection and document destruction solutions worldwide.
FMG were approached to conduct a ‘request for proposal’ lead generation campaign for Recall. The campaign focus was to contact IT Managers in businesses with 10 or more staff. Our agents were tasked with gaining an understanding of the businesses current data backup procedures, establish if they were contracted to another supplier, and how happy they were with their current arrangement. Once the prospect was qualified our agents needed to seek permission for a Recall salesperson to send them a proposal. Proposals were sent to qualified decision makers and were followed up by Recall’s sales team.
Partnering with Recall for over 2 years and completing 1,900 hours of calls, FMG uncovered a new qualified lead every 30 – 45 minutes, presenting the Recall business to over 2,700 new prospects.
“We’re delighted with the results we have had with FMG. The ROI on our campaign has been over $8 for every dollar we’ve invested (that’s over 800%) and we have a sales team who are much more productive than they’ve ever been in the past. FMG have consistently exceeded the campaign’s KPI’s and have represented our business with the highest level of professionalism and, in over 25,000 calls we have not had a single piece of negative feedback.We’re thrilled we chose FMG and if you’re looking to boost your sales figures and work with a company you can trust, then perhaps you should consider talking to FMG too. We’re glad we did.”
– Chris Fletcher, Recall – A Brambles Company
