“The main differentiator with FMG, was the time they spent prior to the program, learning about the product, learning about Schindler, learning about the market, and then implementing it with their team, so that their team were confident in answering the questions that our customers were going to be asking.”
Peter Darley – National Sales Manager – Service and Repair – Schindler Lifts
Schindler Lifts Australia designs, manufactures, installs, services and modernises a broad range of elevators, escalators and moving walks for almost every building type. A market leader in Australia Schindler Lifts has over 17,500 units under maintenance and install over 1000 new units each year.
Schindler Lifts had a requirement to get in touch with over 9,000 customers in a very short frame which was something they were not able to do inhouse with restricted resources.
As a result of an outbound call from one of FMG’s sales agents Schindler Lifts partnered with FMG on an initial 2 month campaign, contacting all 9,000 customers introducing a new service offering.
The results of the initial appointment setting campaign were quite dramatic with sales targets as well as a very aggressive budget being hit. As a result of the success of the campaign Schindler Lift clients have better safety and Schindler Lifts have a new revenue stream.
Over 930 hours in 2 months over 3,300 conversations were had with decision makers, resulting in 2,444 appointments being made for Schindler Lifts sales staff to follow up.