01 Sep How can I integrate Telemarketing into our Sales and Marketing campaigns?
How can I integrate Telemarketing into our Sales and Marketing campaigns?
We strongly believe the most effective sales and marketing campaigns should take a multi-pronged approach.
It’s important to have a great website, use SEO and Google Ads. Additionally email campaigns should be used to nurture prospects as well as using social media platforms to get your message in front of your target audience.
Online and digital marketing most definitely have their place. These often gives a generous return on investment. It’s an important part of the marketing mix. However so too is having conversations over the phone.
Relying only on online and digital marketing means you are missing a HUGE opportunity
There are customers out there who need what you’re selling but can’t find you. Some are not even looking for you online yet. They may be simply living with a problem that you can solve, but they don’t know you even exist. Perhaps they’ve given up and have resigned themselves to the idea that their problem is unsolvable. They may be so busy that they just haven’t had time to look for a solution.
They may not even be aware that there is a better way of doing something until you point it out for them.
For customers who aren’t even aware they have a problem yet, or that you have a solution to a problem they are living with. The only way to engage them is with a a genuine conversation. It’s not a sales pitch, but an open and frank discussion about their pain points.
Integrating telemarketing using FMG into your overall sales and marketing campaign means our highly skilled and trained call centre agents use every conversation to promote your brand and uncover new sales opportunities. This all helps you achieve your sales and marketing targets.
FMG operates as an invisible extension of your sales and marketing teams, creating positive customer experiences and generating sales revenue. Our personalised conversations allow us to understand your customers’ needs and provide customised solutions.
Our call centre agents have helped hundreds of businesses achieve their sales targets and support their marketing initiatives. Every year we make thousands of calls that result in millions of dollars of new business for our clients.