03 Sep How long before we can expect to see results?
How long before we can expect to see results?
Successful telemarketing and lead generation campaigns rely on a consistent, ongoing program run over several months. However, the initial step is to demonstrate over a shorter period that telemarketing and lead generation will deliver the results our clients are looking for. Our aim is to build a long-term relationship with our clients. We do this through demonstrating the effectiveness of this strategy. We know that if it extends into an ongoing program that it will provides a strong return on investment.
Consistent long term outbound marketing strategies are the ones that pay off
For any campaign, prospects will be at varying stages of the buying cycle. Some will be ready to buy now, others not even aware they have a problem you can solve. Our advice is to go into any outbound sales and marketing activity with the expectation that it will be for the long term. You can only truly measure its effectiveness after 12 months.
That said, clients WILL start to see results from the first week. Appointments will start to be booked in – in many cases the very first shift. Many of our clients see fantastic results over a very short period.
Sales cycles vary dramatically and so the answer to this question will also be dictated by the usual length of the sales cycle.
It also needs to consider that yes a lead generation program will approach those prospects who are looking for your product or service already. However most prospects will not be at this point yet. Many will have not yet identified that they have a problem. They are just experiencing frustrations. Those who do realise they have a problem are unlikely to have done anything yet. They have not started to identify who can help them solve their problem. In other words, they are often at a very early stage in the buying cycle. The good news is if you identify these people early on, they have not yet approached your competitors either.
Working with an experienced lead generation partner can ensure warm leads are quickly separated from those that are not interested. These leads will be quickly passed back to your sales team. They should also nurture and develop relationships with prospects over time. Only passing leads over to you when they are ready for a more detailed sales conversation.