25 Aug What is Cold Calling?
What is Cold Calling?
Cold calling is making unsolicited visits or telephone call to someone, in an attempt to sell goods or services.
When done well cold calling is powerful and effective and the results are immediate. In business, decision-makers are often flooded with impersonal marketing messages. Therefore a personalised phone call is often the best way to secure an instant response and ensure your message is heard.
In our opinion cold calling is still a vital component of selling, marketing and supporting the business bottom line. We believe it will continue to be so in the foreseeable future.
Read more about our thoughts on cold calling and how to do it well.