What is Data Cleansing? - Forrest Marketing Group

What is Data Cleansing?

What is Data Cleansing?

What is Data Cleansing?

Data Cleansing is the process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated.

An accurate database is an essential asset for every business. Companies know that without accurate, high-quality data. They will waste a significant amount of time and money trying to reach prospects and clients.

On average, employees change jobs every 2-3 years. This  means up to 50% of your database could be inaccurate within 12 months. Regular database cleansing will ensure your sales and marketing campaigns successfully reach your prospects. Therefore giving you the best chance of converting them into clients.

Telemarketing is a highly effective database cleansing strategy. Through telemarketing you can build, update, refine and grow your database.

FMG’s team of telemarketers can contact records, confirm details, capture additional data, as well as understand prospects’ needs and identify sales opportunities.

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