08 Aug What is Telemarketing?
What is Telemarketing?
Telemarketing is as a proactive way of informing prospective clients about the products and services that a business offers. This is done through phoning prospects directly, rather than waiting for your phone to ring.
Telemarketing is often used to try to sell a product or service. However it can also take the form of surveys or information gathering.
Telemarketing is extremely versatile. It can be used to gain new customers, or inform existing ones about a current promotion or new product or service. Alternatively, it can be used to ensure that your clients are happy with the service they are receiving and find our more about their current situation. Additionally telemarketing can provide opportunities to up-sell.
Telemarketing is the only form of direct marketing which allows 2-way communication. Through this instant and direct feedback from the decision makers, we really understand their needs. Telemarketing is the ONLY form of direct marketing that allows personalised communication with key decision makers. Therefore it provides the unique ability to understand their needs and present a truly tailored solution.
As a result of this telemarketing services are an incredibly effective way of boosting your business through identifying new sales leads.