What makes an effective Appointment Setter? - Forrest Marketing Group

What makes an effective Appointment Setter?

What makes an effective Appointment Setter?

What makes an effective Appointment Setter?

FMG’s highly skilled Appointment Setters specialise in opening conversations and building relationships. Following our proven prospecting process, our Appointment Setters get our clients in front of more qualified sales opportunities. This means they can focus on closing deals rather than cold calling.

Our proven approach has been fine-tuned over several years.

Some of the ways we can ensure our appointment setters are as effective as possible

Monitoring and reviewing of results

Campaign and agent results are reviewed at the end of every shift and weekly and are compared against expected targets. We are able to quickly identify if a campaign or agent is not hitting the expected outcomes. We can adjust the campaign structure or agents assigned to the campaign as well as the training. Changes can be quickly implemented to ensure we get the best results possible for our clients.

Appointment setting is the ONLY focus

When our call centre agents are working on an appointment setting campaign, this is there ONLY focu. This means we are 100% on top of it and not distracted by anything else that is a part of the day-to-day running of a business. Our agents are never distracted by other sales functions or tasks. Making calls and setting appointments is their ONLY duty so it is their first and only priority.

Skills and personality required

Appointment setting is a tough job. Very few people have the right personality, experience and desire to stick at this job for the long term. From experience we know what to look for when hiring appointment setters. We only hire highly skilled and experienced agents who have excellent conversation skills. We teach them to get past the gatekeeper and engage the decision maker. Our agents love picking up the phone, they’re able to handle rejection professionally and politely and they don’t let it get to them!

Training and development

Ongoing training through structured learning and development and continuous improvement is also critical. It is easy to get stale working as an appointment setter. Therefore ongoing training and development is crucial. Additionally the variety of campaigns we are able to offer our appointment setters ensures don’t get bored and are always challenged. This means they are always as effective as possible

An environment where appointment setters are all working side by side with friendly competition, also assists with the effectiveness of appointment setters. At FMG we have created a fun and stimulating environment. We celebrate each agent’s success and agents share ideas and strategies to develop their skills. Agents rotate among different campaigns best suited to their expertise to keep them focused and challenged.

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