Why would I choose to outsource my Telemarketing? - Forrest Marketing Group

Why would I choose to outsource my Telemarketing?

Why would I choose to outsource my Telemarketing?

Why would I choose to outsource my Telemarketing?

Outsourcing your telemarketing services means you won’t have to deal with any of the training or day-to-day operations in-house. However you will benefit from having an overall say in the way your company is represented by agents. Similarly to how you specialise in your given field, telemarketing firms like FMG offer a streamlined approach to boosting your sales leads and conversion rates.

The decision as to whether or not to outsource your outbound lead generation versus hiring your own staff is not a ‘one size fits all’ one. Every situation is different. In some cases it is not a one or the other decision at all, rather a combination of the two.

Many clients come to us having already tried managing their own in-house team. After the time and expense of recruiting and training they have not achieved the desired results. Therefore they are looking for an alternative.

Outbound business development is a tough job

No one wakes up in the morning wanting to be a telemarketer. Very few people have the right personality, experience and desire to stick at this job for the long term. As a result managing your own team internally is difficult.

We only hire highly skilled and experienced agents with excellent conversation skills. We teach them to get past the gatekeeper and engage the decision maker. Our call centre agents love picking up the phone. They’re able to handle rejection professionally and politely. And most importantly, they don’t let it get to them.

We attract and keep great people

This is due to us offering flexible work arrangement, as well as the fun and competitive environment we have created. We celebrate each agent’s success. Furthermore, agents share ideas and strategies to develop their skills. Our Agents are rotated among different campaigns that are best suited to their expertise. This ensures we keep them focused and challenged.

Our agents are not distracted by other sales functions. Making calls is their ONLY duty so it is their first and only priority.

Campaign and agent results are reviewed at the end of every shift as well as weekly. They are compared against expected targets. By doing this we are quickly able to identify if a campaign or agent is not hitting the expected outcomes. Identifying issues quickly means the campaign structure as well as the agents assigned to the campaign and the training can all be reviewed. We are able to make changes to any or all of these areas to ensure improvements. This monitoring and tweaking of campaigns ensures we always get the best results possible for our clients.

The outbound lead generation campaign is our only focus. This means we are 100% on top of it and not distracted by anything else that is a part of the day-to-day running of a business. The buck stops with us.

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