Why would I choose to outsource over employing my own staff internally?

Why would I choose to outsource over employing my own staff internally?

The decision as to whether or not to outsource your outbound lead generation versus hiring your own staff is not a ‘one size fits all’ one. Every situation is different and in some cases it is not a one or the other decision at all.


Many clients come to us having already tried their own in-house team. After all the time and expense of recruiting and training they have not achieved the results they wanted so are looking for an alternative.


The reason is outbound business development is a tough job. Very few people have the right personality, experience and desire to stick at this job for the long term, which means managing your own team internally is difficult.


We only hire highly skilled and experienced agents who have excellent conversation skills and we teach them to get past the gatekeeper and engage the decision maker. Our agents love picking up the phone, they’re able to handle rejection professionally and politely and they don’t let it get to them!


We attract and keep great people because we offer flexible work arrangements and create a fun and stimulating environment. We celebrate each agent’s success and agents share ideas and strategies to develop their skills. Agents rotate among different campaigns best suited to their expertise to keep them focused and challenged.


Our agents are not distracted by other sales functions. Making calls is their ONLY duty so it is their first and only priority.


Campaign and agent results are reviewed at the end of every shift and weekly and are compared against expected targets. We are able to quickly identify if a campaign or agent is not hitting the expected outcomes. The campaign structure, agents assigned to the campaign and training can all be reviewed and changes implemented to ensure we get the best results possible for our clients.


The outbound lead generation campaign is our only focus, which means we are 100% on top of it and not distracted by anything else that is a part of the day-to-day running of a business – the buck stops with us.

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