01 Aug Why would I choose to outsource over employing my own staff internally?
Deciding to outsource your outbound lead generation versus hiring your own staff isn’t a ‘one size fits all’ decision. Each situation is different. And in many cases it is not a one or the other decision at all.
Many clients come to us having already trying to build their own in-house team. After the time and expense of recruiting and training they unfortunately have not achieved the results they wanted. Therefore they are now looking for an alternative.
First of all – outbound business development is a tough job
No-one wakes up deciding they want to be a telemarketer. Very few people have the right personality, experience and the desire to stick to it for the long term. As a result, managing an internal telemarketing team hard.
Outsourcing to an expert means you benefit from their experience. At FMG there are things we have learnt that ensure we are successful. Firstly we hire highly skilled and experienced agents. People who have excellent conversation skills. Secondly we teach them to get past the gatekeeper and how to engage the decision maker. Our agents love picking up the phone. They are able to handle rejection professionally and politely. They don’t let it get to them.
We attract and keep great people. We are able to offer flexible work arrangements. Furthermore we a create a fun and stimulating environment. We celebrate each agent’s success. Most importantly agents share ideas and strategies to develop their skills. Finally we rotate our agents across different campaigns that are best suited to their expertise. Hence keeping them focused and challenged.
Campaign as well as agent results are reviewed regularly against expected targets. We can quickly identify if a campaign or an agent is not performing as expected. We quickly review the campaign structure, the agents assigned and the training on the campaign. Changes are implemented immediately. Our focus is on ensuring we get the best results possible for our clients.
Lastly outbound lead generation campaign is our ONLY focus. Making calls is our agents ONLY duty. They are not distracted by any other sales functions. This means we are 100% on top of it and not distracted by anything else.