Outbound Lead Generation is a long term strategy
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Why outbound lead generation needs to be looked on as a long-term strategy

We know it can be difficult for businesses to know whether or not their outbound sales strategy is successful. Especially in the first few months, particularly if they have longer sales cycles.
But we also know from experience that those who stick with it and look at lead generation as a long-term strategy are the ones who achieve the most success.

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