Customer Engagement

“Customer engagement encourages customers to interact with your business. A well executed customer engagement strategy encourages brand growth and loyalty.”

How FMG customer engagement campaigns can help?

Regular communication with your customers is critical. Communication ensures a positive customer experience. Even with good intentions, regular engagement with a customer often ends the minute a sale is made. The sales person has already moved onto their next lead. As a result the customer who has recently purchased has almost been forgotten.

Engaged customers buy more. They will promote you more to others. Furthermore engaged customers are more loyal. For these reasons providing a high-quality customer experience is an important part in your customer engagement strategy.

Outsourcing your customer reactivation strategy can save you and your team valuable time and money.

FMG operates as an invisible extension of your sales and marketing teams. And partnering with FMG for your customer engagement ensures you have an expert partner providing a high quality solution. We can work with your team to maintain client relationships ensuring long-term sales results without the use of hard selling.

We can partner with you on a customer engagement campaign spanning inbound and outbound telemarketing services. Ensuring regular contact with existing clients helping exceed their expectations and retain loyalty.

Maintain & improve relationships

Our sales agents understand the buyer journey. They maintain customer relationships, keeping in touch with your clients. Regularly calling your clients, our agents continue to build relationships and nurture leads. Most importantly, this helps to maximise the lifetime value of your existing customers.

Identify hidden opportunities

Without ongoing contact with your clients, accounts can become dormant. It is not usually as a result of them not needing your product or service, but rather they are busy. Hence, buying from you isn’t a top priority or front of mind. However with gentle prompting through regular phone calls, hidden opportunities can be uncovered.

Grow your business

We can run your customer engagement campaign as a stand-alone project. Alternatively it can form a part of an appointment-setting or lead generation campaign. Our clients often add a customer engagement component to their existing campaign. Doing this ensures they don’t miss any up-selling or cross-selling opportunities.

Exceptional Results

Our clients choose us because we’re experts at creating engaging and effective customer experiences. They stay with us because we deliver exceptional results.

Each week we make thousands of sales and customer service calls, generating millions of dollars of new sales opportunities for our clients.

Read our case studies to see some of the amazing results we have achieved for our clients.

Customer Engagement: How to get started

Your Account Manager will guide you through the design and setup of your campaign.

  • Assess your needs and design a strategy to meet your objectives. Whether it is a standalone project or an add-on to an existing campaign
  • Set and agree on campaign targets
  • Work with you to decide who to call and how often. We will also agree on when to pass leads (or customer concerns) back to your team
  • Develop the sales message
  • Arrange briefing meetings with the operations team
  • Arrange training sessions with your call centre agents
  • Provide campaign tracking and reporting through our online portal

Get In Touch

Make an Enquiry

Tell us a bit about what you are looking for and we'll be in touch right away.

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Download Our Lead Generation Timeline

When considering outsourcing lead generation many are unsure what to expect, and how long it will take to generate results. So we have put together our lead generation timeline - showing what to expect month by month from your lead generation campaign when working with FMG.

Partner with Australia's best Contact Centre

We know every business requires a different approach. Our client partnerships give us insights to tailor winning strategies that deliver results.

Don’t just take our word for it – hear the success stories from others who have chosen to partner with Forrest Marketing Group to service their customers and win more business.

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EL Blue


"The results that FMG get are easily the best that we have ever seen."

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Grays Online


"Partnering with FMG meant we could really drive our business as we had the right people doing the right things."

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Jayex Healthcare


"We needed to work with someone our prospects were going to trust right from when they take the first phone call."

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GPSM


"With Forrest Marketing Group you get a professional product and you get it all the time."

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Genesis Instore Marketing


"It's reassuring for me to know if I am busy, there is someone else working on keeping our sales pipeline full."

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