29 Aug What will I get from a Data Cleansing campaign?
What will I get from a Data Cleansing campaign?
What you get from a data cleansing campaign will depend on the purpose of your campaign and the outcomes you were after. For campaigns where the objective is purely data cleansing of an existing database. Then the outcome will be an updated database which can be uploaded back into your CRM. Depending on your database this could include updated contact names, phone numbers, email addresses as well as their current purchasing situation, and what the next step is.
However many clients combine a database cleansing campaign with lead generation or appointment setting. Depending on the approach taken for these campaigns they will not only get an up-to-date database, but outcomes could also include:
- Face to face appointments
- Telephone appointments
- Live transfers of calls back to the client for those contacts with an immediate need
- Call backs to be provided back to the clients sales team
- Emails sent with more information
- Gathering emails addresses for future correspondence